Observation 2: Japanese Mobile Phone Novels

A new trend in Japan is that of the mobile phone novel or nvl..stories created for mobile phone formats and often created on mobile phones too..Japanese text is richer than our alphabet but nevertheless, this new format represents a breakaway in grammar and style from japanese norms..anyhow, the 3 bestsellers in Japan last month were written on mobile phones..by the way, Japan has one of the highest literacy rates in the world and people there are typically big readers…stylistically the novels tend to be written in the first person like diaries.

Possible applications/potential in gaijin territory? Audio books for commuters/ Literacy promotional campaign for Dept Education/ commercial series with mulitmedia tie-ins…any ideas?

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