The Personal Brand

We looked at this idea of the personal brand in college – a notion arising out of the post-modern world order.

this website is a new business idea popping up in Germany- it’s gas: the taglines on the site say things like “I think I look professional and reliable, but mein boss thinks I am cool and distant” or “my girlfriend thinks I am sad and boring, I thought I was cool and distant”.. well thankfully, with checkyourimage you can find out how strangers perceive your image and evaluate your personality based on those perceptions!

A way of gauging and improving the Brand of Me was inevitable and will certainly be catchy as we continue on the ego trip of the self that has spawned events like the David Beckham musical in the previous post – a valid and timely indictment of homo consumericus’ narcissism..

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